How People on “the 30s” envisioned the Future.

Arturo Perozo
5 min readSep 21, 2021

In the mid-twentieth century, the german company Echte Wegner created collectible cards that were distributed throughout central Europe. Although little is known about the company, other than the fact that they manufactured margarine, many of the illustrations and trading cards became famous for how well they depicted the future. One of the clearest examples of this was in 1930, when they created a series of books designated for a sticker collection. In this book, there is a section called Future Fantasy, where we can see how some artists and illustrators of the time, envisioned a not so distant future.

The impressive thing about the illustrations is that, despite having been made almost a century ago, some of them are pretty accurate, they represent precisely well the way in which today’s society would spend its free time, and the way in which we would travel and interact with the modern world.

(Photo credit: Klaus Buergle “Real Wagner Margarine” scrapbooks / Atomic Scout / Versos adapted from German by Otto Z. Mann).

First we have one, in which you see two people talking through a device. They wear headphones so they can better hear what the person on the other side of the screen is saying. They are sitting in what appears to be an open-air restaurant or coffeeshop. In the background, we can see a “flying car”, a concept that has appeared in science fiction movies and series.

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Arturo Perozo
Arturo Perozo

Written by Arturo Perozo

Im a Chef, Krav Maga practitioner/enthusiast and a Writer. I know, weird combination. Not a native english speaker and writer, so feel free to correct me.

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